The Right Time, Place & Price for Your Offer
-Finding a good deal is part of a search process and it takes time
to search for anything
By now, you know that Real Estate investing is not easy. Too often
the "get-rich-quick experts" try to tell you it is easy.
But, nothing in life that is worthwhile is easy! It is possible to
make yourself financially independent, or, at least improve your
financial situation, by investing in Real Estate. That is a worthwhile
goal.
Why is all of the hard work necessary? Because finding a good deal
is part of a search process and it takes time to search for anything.
Assuming you've decided that you are going to buy and settled on
the price and type of property you want, it is now time to go look
for it.
You pass out business cards and fliers, attend financial lectures
and circulate among the attendees. You run ads, put up signs and
do anything you can think of that will cause Real Estate deals
to pass before you for your review!
Now, you screen these possible investments and choose the ones
worthy of your time. Here's where a little talent or a lot of
experience will save you hours and hours of time. Once the desirable
property
is spotted and the motivated seller is identified, you make your
first offer. If you have done a good job of drawing out the seller's
needs and wants, then your offer should be on target. Now, it
is just a matter of negotiating any differences.
However, it is an imperfect world and no matter how hard you
try to be on target with your offer, you might miss. Even if
you hit
the target as described, sellers have been known to change
their mind mid-stream. So, an impasse is reached. The deal is
over
and it's time to start over again. Right? WRONG!
My grandma was a young widow when she raised seven kids on
a farm during the "Great Depression." When she killed a chicken,
the necks and heart were saved for soup. The chicken was fried and
the drippings made the gravy. Leftover gravy was used over biscuits
in the morning. (Remember, this was before all the talk about cholesterol.)
The point is, NOTHING WAS WASTED!
As a Real Estate investor, why would you go through all the
steps to get to the point when you could write an offer,
only to walk
away if it is rejected? Ask any broker if he or she recalls
ever being
rejected by a seller at a certain price only to have the
same seller accept a lower offer at a later date. Why would
this
happen? People
are only able to operate in the here and now. However, things
change.
When a seller puts a property on the market for the first
time, he has wild hopes and masked fears. He expects the
best and
tries not
to think about the possible "worst." When your "low-ball" offer
comes in, especially if it is early in the game, it likely will be
rejected. If your offer is realistic for a needy seller who hasn't
yet realized his price is way out of line, no matter how right and
reasonable your offer is, it will probably be rejected.
So, time passes and perhaps no new offers come in. The
seller may panic. Finally, someone makes an offer at a
buck or two
below yours,
but, it is now a totally different point in time. The seller
has experienced an attitude adjustment! Where are you when
this happens?
Your offer would pay him more now than the current offer,
but do you expect the seller to search you out when you
went away
mad
two months ago? He tossed your offer out the day you left.
You never
contacted the seller again.
What should you do? Well… if it was worth your time to make
one offer on the property, isn't it worth a follow-up offer? If you
don't want to appear anxious, wait a week. Then, either call to see
how the seller is doing, or, be more direct. Send a postcard or an
email to keep your name in front of the seller. THE KEY IS TO REMAIN
INVOLVED SO WHEN THE SELLER HAS AN ATTITUDE ADJUSTMENT AND HE OR
SHE DECIDES TO TAKE THE NEXT OFFER THEY RECEIVE, IT IS YOUR OFFER!
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